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Amazon Item Card

The Amazon Item Card displays all details of a single Amazon item on a marketplace: master data, offer and prices, market analysis, BuyBox status, fees, inventory (including FBA inventory by type), and synchronization status.

Opening the Page

Fields

General

Field Description
Item No. BC item number. A click opens the item card.
Description Item description from the BC item card.
GTIN EAN/GTIN of the item. A click opens the Amazon catalog search with this GTIN.
Common Item No. Manufacturer part number of the item. A click opens the Amazon catalog search with this number.
Sub-Account Code Amazon marketplace of the item (e.g. DE).
Marketplace Name and Marketplace ID of the marketplace on which the Amazon item is managed (Sub-Account Code), e.g. Amazon.de (A1PA6795UKMFR9). Empty if there is no marketplace participation for this marketplace.
SKU Your unique Amazon item number (Stock Keeping Unit).
ASIN The Amazon Standard Identification Number. A click opens the product page on Amazon.
FNSKU (Fulfillment Network SKU) SKU of the item in Amazon's fulfillment network (only with FBA).
Amazon Product Type Amazon product type assignment.

In Amazon Description Override you enter a description text of your own for Amazon. Effective Description shows which text is actually used – your own text, otherwise the marketing text, otherwise the item description – and Description Source names the source.

Status

Field Description
Listing Status Status of the listing on this marketplace: Active, Inactive, Incomplete, Blocked, Suppressed, Closed (closed with Close Listing) or Error (Amazon rejected a feed before the item was listed; a listing that is already selling keeps its status); empty as long as the item is not listed. Color-highlighted: Active green; Inactive, Incomplete, Blocked, Suppressed and Error red, because the listing does not sell like that; Closed gray. How the status is taken over from Amazon is described under Listing Status from Amazon.
Fulfillment Channel Merchant (MFN) (Merchant Fulfilled Network) or Amazon (FBA) (Fulfillment by Amazon); only visible with Enable FBA. It cannot be changed here: the connector reads the channel from Amazon; you switch it with Switch to FBA or Switch to MFN on the Amazon Items page.
Item Online Item is enabled for sale on Amazon.
Pending Delete Feed Id Delete feed from Delete Listing or Delete Listings that is still waiting for Amazon's response. Only appears with "Show more".
Item Synced Item data is synchronized with Amazon.
Update Item Marks the item for the next synchronization.
Send Content The scheduled run sends the texts of this listing to Amazon whenever they change – title, item highlights, description, bullet points and search terms. Set it for listings whose texts at Amazon are your own (see Send Content Automatically in the Amazon Settings).
Content Sent to Amazon When Amazon last accepted the texts of this listing after Upload Content. Only appears with "Show more".
Translation Missing The listing sells in a language other than that of the item texts and had no title or no description in this language when its texts were last prepared; for these fields, Amazon keeps showing what it has. Only appears with "Show more".

Prices

The prices come from the price lists of the Amazon country in the hub. How prices and offers fit together is described in Prices and Offers.

Field Description
Price Fixed The item keeps the price and business price entered by hand; the hub takes no price from the price list. You maintain the price on the Marketplace Item Card of the hub.
Offer Audience Whom the item is offered to on Amazon: B2C and B2B, B2B Only or B2C Only. Account Default takes the default of the Amazon account. A change goes to Amazon with the next price sync; an offer the item no longer makes is withdrawn then.
Update Price Marked when a price update is pending on Amazon. Set when the price from the price list or the Offer Audience changes.
Update Timestamp Time of the last price update.

You do not maintain quantity discounts for business customers on the item: they come with the business price from the business price list (see Quantity discounts).

Market Analysis

Compares the offer prices of the item with the lowest prices of the competitors, each including VAT: the consumer price with the consumer market, the business price with the business market. The consumer price, its deviation and the B2C BuyBox fields are only visible when the item is offered to consumers.

Field Description
Consumer Price (incl. VAT) Price of the consumer offer from the price list of the Amazon country. Empty when the item is not offered to consumers or has no price.
Competitor Price (Gross) Lowest consumer price of the competitors on Amazon.
Consumer Price vs Market % Deviation of the consumer price from the market price in percent: negative = cheaper, positive = more expensive.
Last Checked Time of the last market price query.

Competitive Pricing & BuyBox

Field Description
Business Price (incl. VAT) Price of the business offer. Empty when the item makes no business offer or has no price.
B2B Lowest Price Lowest business price of the competitors on Amazon.
Business Price vs Market % Deviation of the business price from the business market price in percent.
B2B BuyBox Indicates whether you hold the B2B BuyBox (green = yes).
B2B BuyBox Price Price of the current BuyBox holder (B2B).
B2B BuyBox Seller Seller ID of the BuyBox holder (B2B).
B2C BuyBox Indicates whether you hold the B2C BuyBox (green = yes).
B2C BuyBox Price Price of the current BuyBox holder (B2C).
B2C BuyBox Seller Seller ID of the BuyBox holder (B2C).
Last Sync Time of the last competitor price synchronization.

The deviation is green as long as the offer price is within 2% of the market price, yellow when it is more than 2% below, and red when it is more than 2% above.

Fees & Profitability

Amazon's fee estimate for this item. The Price Engine prices these fees into the Amazon price lists (see Amazon fees).

Field Description
Referral Fee % Referral fee in percent (depends on the category).
Referral Fee Amount Referral fee as an amount.
Variable Closing Fee Variable closing fee.
Per Item Fee Fee per item sold.
FBA Fulfillment Fee Fulfillment fee when Amazon ships (FBA).
Total Fees Estimate Sum of the estimated fees.
Fees Last Updated Time of the last fee estimate.

Inventory

Inventory FastTab. The quantity for merchant fulfillment (MFN) is calculated by the merchantCENTRAL inventory logic; the rules of the channel apply in this order: safety stock, bundle content, percentage, maximum quantity (see Amazon MFN Inventory Sync).

Field Description
Marketplace Quantity Quantity that goes to Amazon (MFN), recalculated before every inventory sync.
Synced Inventory Qty Quantity Amazon last accepted.
Safety Stock Safety stock for this channel; 0 = global value from the merchantCENTRAL Setup page.
Bundle Content Number of base units sold as one bundle. The inventory is divided by it, and a price from the price list is multiplied by it; 0 = no bundle.
Quantity Percentage Share of the available inventory that is reported (e.g. 80); 0 = 100%.
Max Quantity Maximum quantity reported to Amazon; 0 = unlimited.
Location Code Location the quantity is calculated from.
Update Quantity The quantity is sent with the next synchronization.

With Enable FBA in the Amazon Settings, the card also shows Amazon's FBA inventory, split by type. The values are read by the FBA_INVENTORY job (every 2 hours), for all items also by Refresh FBA Inventory in the Amazon Items list, and for this item by Refresh FBA Quantity on this card; you cannot change them by hand.

Field Description
FBA Quantity Units Amazon can sell right away from its fulfillment centers.
FBA Reserved Qty Units Amazon holds back: for open customer orders, for transfers between fulfillment centers and for checks in the fulfillment center.
FBA Pending Order Qty Of these, the units for customer orders Amazon has not shipped yet.
FBA Inbound Qty Units on their way to Amazon: in shipments that are being prepared, have been shipped or are being received.
FBA Unfulfillable Qty Units Amazon cannot sell, e.g. damaged or expired ones.
FBA Researching Qty Units Amazon is looking into, e.g. ones misplaced in the fulfillment center.

The packs of an item have SKUs of their own and thus FBA quantities of their own; you find them via Offers. How the FBA inventory is reconciled with the FBA location is described in the Amazon Settings.

Synchronization

Synchronization FastTab.

Field Description
Sync Timestamp Time of the last synchronization of the item.
Last Sync Date/Time Time of the last inventory sync.
FBA Last Sync Time the FBA inventory was last read (only with FBA).

Image URLs

Field Description
Primary Image URL Address of the main image – a reference for display in the Amazon channel, not a picture of the item gallery. Download Amazon Images enters the main image of your own listing; the ASIN sync (job ASIN_SYNC) enters the main image of the ASIN in the Amazon catalog when it assigns an ASIN to the item, and for items with an ASIN whose Primary Image URL is still empty.

Price Actions

Action Description
Refresh Fee Estimate Fetches the current fee estimate from Amazon for this item.
Refresh Market Price Fetches the lowest competitor price and compares it with the consumer price.
Refresh BuyBox Status Fetches the BuyBox status and competitor prices (B2B and B2C).
Sync Prices Marks the item and starts the price and inventory sync of its marketplace.

Listing Actions

From the Amazon Item Card, an item becomes sellable on Amazon in two ways (see Amazon Items):

Action Description
List on Amazon... Guided entry: lists an offer if the item already has an ASIN, or leads to the catalog search (find ASIN) or the New Product Wizard – depending on the state of the item. If the item has no ASIN, the action asks for confirmation and then opens the Amazon Catalog Search with the GTIN or, if there is no GTIN, with the manufacturer part number (Common Item No.); if there is neither a GTIN nor a manufacturer part number, it offers the Create New Amazon Product wizard. If you decline the catalog search, it asks whether the item should be created as a new product instead.
List Offer (Existing ASIN) Creates an offer under the existing ASIN of the item, directly via the Listings Items API. Beforehand, the same confirmation as with List on Amazon... shows the SKU, ASIN, Offer Audience, the consumer and business price from the price list, the quantity and warnings. Only offer data is sent. If the item has no price for Amazon, the action stops and states why. If Amazon accepts the offer (ACCEPTED), the message states the SKU and Amazon's submission ID; the offer should be visible in Seller Central after a few minutes, and Refresh Listing Status shows whether it is buyable. If Amazon rejects it (INVALID), the action ends with an error that states Amazon's reasons; the failure remains recorded in the Amazon Activity Log. There is no feed for this and therefore no entry in the Feed Tracker.
Send Test Feed (Diagnostics) Diagnostics (under Listing Management): sends the feed for this one item to check the feed format; the result appears in the Amazon Feed Tracker. The feed is a real offer with the price from the price list and a quantity of at least 1; only use the action after consulting ALTENBRAND support. Before sending, the confirmation shows the Offer Audience, the consumer and business price, and warnings (no inventory, no price for Amazon, B2B only or B2C only). For FBA items and closed listings, the action sends nothing; the error states the reason ("Skipped (FBA or closed listing)").

For items that do not exist on Amazon yet, Create New Product... (Amazon Items list) creates a new product with a new ASIN.

No offer without an ASIN

If the item has no ASIN yet, List Offer (Existing ASIN) stops with an explanatory message. It names both ways forward – assign an existing ASIN via the catalog search or create a new product – and offers a button that opens the Amazon Catalog Search directly.

Inventory and Listing Management

Action Description
Recalculate Amazon Quantity Recalculates the quantity with the merchantCENTRAL inventory logic. A quantity Amazon does not have yet is marked for the next inventory sync.
Sync Stock Recalculates the quantity and sends it the way the inventory sync does (see Amazon MFN Inventory Sync).
Refresh FBA Quantity Only with Enable FBA: reads the current FBA quantity of this item and its packs on its marketplace from Amazon right away, split by type (see Inventory) – also for a merchant-fulfilled item, for example because of its FBA packs. If neither the item nor any of its packs has a SKU there, the action reports that nothing was read.
Refresh Listing Status Queries the current listing status from Amazon and applies it (see Listing Status from Amazon). If Amazon has no listing, the action reports this.
Close Listing Closes the listing after a confirmation: sends the quantity 0 and sets the status to Closed. The SKU stays in your Amazon account. For an FBA item, the action refuses – Amazon determines the quantity; close the listing in Seller Central or switch the item to MFN first.
Reactivate Listing Makes a closed listing available again after a confirmation: recalculates the quantity and sends it. For an FBA item, the action refuses like Close Listing.
Download Content Takes the title, item highlights, description, bullet points and search terms of this listing at Amazon into Business Central, in the language of its marketplace. You choose whether texts that are already in Business Central stay or are replaced.
Upload Content Sends the title, item highlights, description, bullet points and search terms of this listing to Amazon, in the language of its marketplace. Fields without text in this language are left out, so Amazon keeps what it shows there.
Delete Listing Deletes the listing on Amazon permanently after a confirmation; the SKU is removed from this marketplace. The Amazon item stays as it is until Amazon confirms the delete feed; until then, the feed is shown in Pending Delete Feed Id. If a delete feed is already waiting for Amazon's response, the action asks whether another one should be sent. If Amazon rejects the deletion or its report contains an error that Amazon does not assign to any SKU, the listing remains; the Amazon Activity Log states the reason.
Download Description Loads the description and bullet points from Amazon and stores them as Amazon Description Override – from your listing first, otherwise from the public catalog data.
Refresh Listing Issues / Show Listing Issues Asks Amazon for the listing issues of this item on its marketplace and reports their number, or shows them. If the retrieval fails, the message says so – the issues are then unknown, and the Amazon Activity Log states the reason – instead of reporting no issues.
Search ASIN for Item Searches for an ASIN for this item on its marketplace – first via the GTIN and, if there is no match, via the manufacturer part number (Common Item No.). A confirmation offers to search for it even if its last search found nothing or failed. The matches go to the Amazon ASIN Search Queue for review; the Amazon ASIN Search Results show the result.

A listing is only deleted once Amazon confirms it

If Amazon confirms the delete feed, the item is no longer listed: Listing Status empty, Item Online off, no more offers. The ASIN and SKU remain, and the item can be listed again. If Amazon rejects the deletion, the listing remains, and the Amazon Activity Log states the reason. The deletion only counts as confirmed once Amazon's processing report has been read: if the report cannot be loaded for two hours, the listing remains, and the Activity Log refers to Refresh Listing Status.

Listing Status from Amazon

Refresh Listing Status applies the status that Amazon reports for the SKU on the item's marketplace:

Amazon reports Listing Status
BUYABLE or DISCOVERABLE Active
NOT_PUBLISHED – including a listing that is neither buyable nor discoverable – and unknown statuses Inactive
INCOMPLETE Incomplete
SUPPRESSED Suppressed
BLOCKED or DELETED Blocked
no listing empty: the item is not listed and not online (Item Online off).

A listing closed with Close Listing stays Closed as long as Amazon still has it. If Amazon reports it as buyable (BUYABLE), it becomes Active – in that case, the closing did not take effect. If a change from Close Listing or Reactivate Listing is still waiting for its feed, the status stays until the feed has been processed. A response from Amazon that cannot be read is an error. The same rules apply to Refresh Listing Statuses in the Amazon Items list and to the push notification LISTINGS_ITEM_STATUS_CHANGE (see Amazon Notification API).

Action Description
Offers Opens the further offers of this item on this marketplace (hub page Marketplace Offers): its multipacks and the offer in the other fulfillment channel – each with its own unit of measure, SKU and ASIN, with price, number of packs and FBA quantity. There, Upload Offer offers a pack under its ASIN (the single item must already be listed), and Send Again resends a pack that Amazon rejected, once the cause is fixed.
Item Card Opens the Business Central item card.
Find Amazon Item Selects another Amazon item on the same marketplace and loads its card.
Feed Tracker Opens the Amazon Feed Tracker.
Open in Amazon Opens the product page on Amazon.
Download Amazon Images Adds the images of your own Amazon listing of this item to the item's pictures: the main image and up to eight more. Images from the Amazon catalog are not taken over. The message states exactly one result; the rules are described under Images of Your Own Listing.

Tips

Keep an eye on the BuyBox

The BuyBox is the most important sales driver on Amazon. Check the B2B/B2C BuyBox fields and the deviation from the market. Do not change the price on the item but via the Price Engine: its Repricing works with the competitor prices Amazon reports.

Fixed prices

Set Price Fixed so that an item keeps the price entered by hand, for example for promotional prices. The price list then does not overwrite it.

Marketplace not set up

All requests from the card go to the item's marketplace (Sub-Account Code). If this marketplace has no marketplace participation with a Marketplace ID, the actions that query Amazon stop with the error Marketplace not set up. The error message opens the Amazon Marketplace Participations with Open Marketplace Participations; there, retrieve the marketplaces of your account with Import Marketplaces.