eBay Traffic Report
The eBay Traffic Data page shows daily performance metrics per listing from the eBay traffic report (Sell Analytics API): how often a listing was found and viewed — and how often that led to a purchase.
Open the page
- Via search: eBay Traffic Data
- Via the eBay dashboard → Traffic Data
Fields
| Field | Description |
|---|---|
| Date | Date of the metrics record (one record per listing and day). |
| Listing ID / Listing Title / SKU | The eBay listing. |
| Impressions | How often the listing appeared in search results. |
| Page Views | Views of the item page. |
| Click Through Rate | Click-through rate as a percentage of impressions. |
| Items Sold | Units sold. |
| Conversion Rate | Purchase rate (items sold / page views) — colour-coded: green from 5%, yellow below 2%. |
| Revenue | Revenue of the listing on that day. |
Actions
| Action | Description |
|---|---|
| Sync Traffic Report | Downloads the traffic report for the last 30 days from eBay. |
| Cleanup Old Data | Deletes records older than 90 days. |
Automation
The traffic report is refreshed together with the seller standards via the dashboard action Sync Analytics or the job queue operation type ANALYTICS.
Tips
Reading the metrics
Many impressions with a low click-through rate point to weak titles or images; many page views with a low conversion rate point to price or offer details. This is how you prioritise listing optimisations.