Kaufland Analytics
Overview page with a few key figures for the Kaufland marketplace: the number of orders across all storefronts, plus orders, revenue, and returns per storefront. The page shows revenue only per storefront, each in its own currency – euros, crowns, and złoty are not added together. The page offers no analysis by item or by period; for that, export the orders as a CSV file or request reports from Kaufland.
Opening the Page
Fields
Overview
| Field |
Description |
| Total Orders |
Number of all imported Kaufland orders across all storefronts (shown in bold). |
| Open Orders |
Orders with the status Open or To Be Sent (color-coded): more than 10 = red, 1–10 = yellow, 0 = standard. |
| Orders (Last 30 Days) |
Orders received at Kaufland in the last 30 days up to the work date. |
Storefronts
One row per storefront of the Kaufland Storefront Configuration, including disabled ones.
| Field |
Description |
| Storefront |
Kaufland storefront (country). |
| Enabled |
Whether the storefront is enabled. |
| Orders |
Number of orders of this storefront. |
| Open Orders |
Orders of this storefront with the status Open or To Be Sent. |
| Revenue |
What the buyers paid for the orders of this storefront, including VAT and excluding cancelled units, in the storefront's currency. |
| Currency |
Currency in which Kaufland sells on this storefront and in which Revenue is stated: CZ in CZK, PL in PLN, all others in EUR. |
| Returns |
Number of returns of this storefront. |
| Return Rate (%) |
Returns relative to the orders of this storefront, in percent. |
Actions
| Action |
Description |
| Refresh |
Recalculates the key figures. |
| Export Orders to CSV |
Exports all Kaufland orders as a CSV file with Order ID, Storefront, Status, Created At, Total Amount, Buyer Name, Ship-to City, and Ship-to Country. Total Amount is in the currency of the respective storefront. A value that begins with =, +, -, @, a tab, or a line break is prefixed with an apostrophe so that Excel does not execute it as a formula. |
| Orders |
Opens the Kaufland Orders. |
| Returns |
Opens the Kaufland Returns. |
| Reports |
Opens the Kaufland Reports. |